Optimizing content for readers can be difficult. For content writers, the task is made even harder because they have to optimize it for SEO as well.
With content remaining an integral part of digital marketing and SEO, writers have to go through a lot of trouble to create interesting and unique content. Fortunately, there are many tools available now that can help a writer optimize content. These tools help save a lot of time, effort, and, not to mention, brainpower. One such tool is a paraphraser.
What is Content Optimization?
“Content optimization is the process of making sure that content is written in a way that it can reach the largest target audience.” – Campaignmonitor.com
When we say content optimization, we are referring to actions such as making sure there is no plagiarism in there, there is no keyword stuffing, and it should be easy to read and understand.
So, content optimization is super important for websites, their image, and their popularity.
How Paraphrasing Tools Help in Optimizing Content.
1, Removing Repetition
A paraphrasing tool can rewrite text using different words and phrases without changing its meaning. Paraphrasing tools can be used by writers who are in the habit of using the same old bucket brigades and crutch words.
Crutch words and bucket brigades are usually used for adding some spice and personality to an article, but you have to do a careful balancing act. Lean too far on either side and your content’s optimization becomes bad.
Not using enough makes the text sound boring while using too many makes it sound repetitive. Neither is desirable. Paraphrasers can help with this recurrence problem. By using a paraphrasing tool, you can replace the repetitive parts of your material and make them sound fresh.
When we say content is fresh, we mean that it is new or updated (meaning it does not have old information). People do not like to read old and monotonous articles; they are boring to read and they cannot hold anyone’s attention. Using a paraphrasing tool, you can avoid such an outcome and keep your write-up interesting.
2. Removing Plagiarism
Plagiarism is the act of stealing some other person’s content, using it in your work, and passing it off as your own. It is unethical and illegal. It can have serious negative effects. People can lose their entire writing careers over plagiarism.
Nowhere in the world is plagiarism tolerated. Unfortunately, due to the sheer amount of content present on the world wide web, people can unconsciously and unknowingly commit accidental plagiarism.
While it is accidental, the consequences are the same as intentional plagiarism. Fortunately, duplication checkers can detect it and you can probably guess by now how it is removed. That’s right! You can use a paraphrasing tool to remove all counts of plagiarism found in your work.
3 Tips to Follow
Here are some tips about using paraphrasing tools. Using these tips will help you stay on top of your game and get the most out of these tools.
Choose a Good Paraphraser
There are many tools available online that can help you. Choosing a good tool that is not riddled with advertisements or that has an abysmal algorithm can be a little bit difficult.
The importance of selecting a good paraphrasing tool is magnified by that. Writers in different situations will have different needs. For example, if students would require a tool, they would use a free one and won’t worry too much about the ads.
A professional writer could afford to use a premium tool with more advanced features, so they would probably use that. Researchers may require the same type as well. You get the point.
In the end, you should try and choose a tool that suits your requirements.
Use the Mode that is Suitable
Paraphrasers nowadays come with multiple modes, even the free ones. Different modes have different paraphrasing capabilities. There are some modes that only replace a few words with their synonyms, thus the text remains largely the same. Its tone and sentence structure are not modified either. This mode can be used when you only require light paraphrasing.
Similarly, there are modes that focus on readability. The product of their paraphrasing is a piece of text that is easy to read. In such modes, the sentence structure is changed and sometimes the tone may change as well. Use this type of mode when you wish to make a difficult topic easy to understand.
Some tools have a mode that allows you to edit the output. You can replace certain words and phrases with suggested ones or you can add your own. So, in summary, use the right mode for the right situation.
Edit and Proofread
When all is said and done, you still need to do one thing. You need to proofread the rephrased parts of your text and make sure that they are correct. A lot of the paraphrasers are unable to understand grammar when making replacements. The output can be severely flawed with respect to grammar.
That is not to say that all tools are like this, but it is quite common. So, proofreading is required to find any mistakes the tools may have made. Following that, you need to edit those mistakes. Once the editing process is done you can rest easy knowing that you did a good job. And then you should probably proofread it once again after resting.
Paraphrasers paired with proper editing can help your write-up and improve its quality.
Conclusion
Content writing is a mainstay in the world of marketing. It is getting harder and harder every day to create unique content and keep it engaging.
Writers can use tools to reduce this difficulty. Paraphrases are one such tool that can be used to avoid repetition in your content and dependence on crutch words.
They can also be used to remove plagiarism. These tools come in various forms. Using the ones that suit your needs is important. Proofreading and editing the outcome of a tool are essential for maintaining the quality of your writing.